Sanuk
Concept development, design system, campaigns, illustration, patterns, photo shoots
Agency: JolbySanuk is a footwear brand focused on good vibes, happy places, and surreal comfort. I worked as a designer on this project for the four years that I was at Jolby and was integral to defining Sanuk’s surreal collage feel. This project drew on many of my creative skills, including concept development, defining the brand’s tone, assisting with art direction for photo shoots, and collaborating with a team. Additionally, I was responsible for creating surreal photo collages and developing illustration and pattern libraries that were used across all of Sanuk’s marketing assets.
Catalog Spreads
Each spring and fall, I designed catalog spreads that defined the season’s art kit and marketing assets. These spreads lived beyond the catalog’s pages and became various in-store and online assets.
Social Posts &
Website Graphics
Various assets that were created for product launches that carried across multiple marketing channels.
Brand Patterns
A few of the patterns that were used across all of Sanuk’s marketing assets.
